by Justin Pot
There are many, many legitimate criticisms you can make of Facebook. The death of the chronological news feed isn’t one of them.
I get it: you used to scroll through Facebook until you stopped seeing new things. It was easy, and there was a built-in stopping point. You had a sense of control over what you saw, and you never missed anything.
But it’s never coming back, and with good reason. A fascinating piece by Ben Evans, posted on ben-evans.com, outlines why the chronological feed needed to die. Basically it’s math.
It’s not uncommon for people to “friend” 200-300 people every few years, and the result according to Facebook is that the average user’s friends post at least 1,500 things a day. Evans uses this number to explore further: . . .